Tuesday, June 21, 2011

Jack Daniel's

Jack Daniel's is a brand of sour mash Tennessee whiskey that is among the world's best-selling liquors and is known for its square bottles and black label. As of November, 2007, it was reportedly the best-selling whiskey in the world.[1] It is produced in Lynchburg, Tennessee by the Jack Daniel Distillery, which has been owned by the Brown-Forman Corporation since 1956.[2] Despite being the location of a major operational distillery, Jack Daniel's home county of Moore is a dry county, so the product is not available for consumption at stores or restaurants within the county, although the distillery does sell commemorative bottles of whiskey.



The new label has a much cleaner and refined look, achieved by essentially getting rid of a whole bunch of stuff on the old label.
Gone are the hodgepodge of various brand icons and in their place is a list of four aspects of the brand (mellowed, matured, tasted, awarded) with images. The text has been shortened significantly as well -- no longer is there information about how the whiskey is made, or what the population of Lynchburg, Tennessee is (but it is no longer 361 people like the old label indicated).
The sleeker label doesn't change the recipe though, it just updates the look. See the old and new labels below.

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